We want to help you make better decisions, especially where you're facing determined, capable competitors. To do so, we're using AI to understand how they'll act and react - whether they're human, machine, or the two working together.

We're in the business of mind-reading. Today's AI knows that you have a mind, with personality and beliefs. It can exploit that understanding. Today's AI can also adopt a 'mind' of its own - in some ways rather like ours; but in others, very different. 

Our goal is to help you navigate this new reality, using machine minds purposely, to your advantage.  

We believe that mind-reading machines are an incredibly powerful tool, and potentially an incredibly dangerous one too. We'll help you explore the opportunities and risks that the arrival of 'machine psychology' brings.

Product

We build psychologically realistic simulations using multiple large language models to emulate strategic decision-making. Our tools allow users to interact with AI adversaries, allies, and team members that think, escalate, bluff, and adapt like real-world actors. From rehearsing complex crises to strategic foresight, we help organisations stress-test decisions under pressure and explore the cognitive dynamics of competition.

Founded by Professor Kenneth Payne, a leading expert in strategy, AI, and human decision-making, Machine Minds bridges research and application. Our tools rest on deep research into 'machine psychology'—exploring how AI mimics or departs from human reasoning. We’re re-imagining how humans and machines learn, plan, and decide together.